We’ve just finished shooting a new commercial for Lebara Mobile’s new offer. The brief was to create an ad to serve the Indian, Pakistani and African community with one commercial. So naturally we shot it all twice, and switched out our cast to represet the target audience.

We shot on RED in four locations and had a cast of 12. The ad was produced in 3 weeks and the shoot spread over 2 days in March, offlined in Final Cut Pro and graded on Quantel EQ. The commercial is being broadcast on a variety of ethnic channels on cable and satellite, and on Google’s YouTube during the India Premier Legue which Lebara Mobile are sponsoring.

Heres the result:

Indian Version:

Nigerian Version: