We’ve just finished shooting two new commercials for Lebara Mobile’s new cricket tickets offer. The brief was to create two ads to serve the asian community, and spread the word that lebara are offering its customers the chance to win tickets to Cricket matches this season.

We shot on RED-MX in two locations and had a cast of 9. The ads were produced in 2 weeks and shot back to back one each day. Offlined in Final Cut Pro and graded on Quantel EQ. The commercial is being broadcast on a variety of ethnic channels on cable and satellite.

Heres the result:

Scorecard 30 Second film:

Ball 30 Second film:

At this years Mobile News Awards, Lebara Mobile came out on top winning best customer services and Best Mobile Virtual Network Operator of the year. To help them win their title, Nodachi created two submission films which were entered along with their statements. The two Lebara submissions were recognised and highlighted by the judges as having “Commendable audio and video materials” Lebara’s heads of marketing and of customer services were both delighted with the work and the result.

The films are now used to introduce new recruits to the company ethos, and are being used internally as motivational pieces.

The two films were executed in 5 days, this included scripting, shooting and editing with graphics. They were shot on Sony EX3 cameras by our in-house DOP.

Bolywood scifi flick “Robot” releases today in Londons Cineworld in Trocadero.
Nodachi was there to shoot the press release for the film and came away with some winning shots of the superstar lead actress; Aishwaria Rai addressing the audience.

Nodachi shot stills and interview material with Institute of Physics Gold Medal winner Edward Witten. Edward is an American theoretical physicist with a main focus on mathematical physics. He is also a professor at the Institute for Advanced Study, and is a leading researcher in superstring theory, supersymmetric quantum field theories and other areas of mathematical physics. He is regarded by many of his peers as one of the greatest living physicists, and is currently the only physicist to have received the highest honor in mathematics, the Fields Medal.

As part of the Journey to CERN project that we are currently undertaking, we met with Edward at the Mela White House hotel in Great Portland Street London, to pick his brains on Super String Theory. The day before he had received the Isaac Newton Gold Medal of The Institute of Physics.

Interviewer: Prof Akram Khan
Interviewee: Edward Witten

Keep following our journey to CERN!

Today we finished principle photography on a very nice little music video for John Greeneyes. Set in Soho, London, we were shooting to a 50’s black and white theme with the voice tallent acting as the lead male and female. See our music video section for the final piece; I’m Human.